Online marketing refers to a set of powerful tools used for promoting products and services through the Internet.
Online marketing includes a wider range of marketing elements than traditional business marketing due to the extra channels and marketing mechanisms available on the Internet.
Online marketing can deliver benefits such as:
- Growth in potential
- Reduced expenses
- Elegant communications
- Better control
- Improved customer service
- Competitive advantage
Online marketing is also known as Internet marketing, Web marketing, digital marketing and search engine marketing (SEM).
KRDC IT Explains Online Marketing
The broad online marketing spectrum varies according to business requirements. Effective online marketing programs leverage consumer data and customer relationship management (CRM) systems.
Search Engine Optimization (SEO)
Technical knowledge about SEO and knowing the right percentage of keywords to put on a page is not enough to help you make more sales. Almost any SEO company can do that, but what good is a number one listing in Google if your web pages do not convince people to buy your products and/or services?
At KRDC IT SEO Service, we focus on how to make our clients more money, not just on the technical aspects of SEO. We will help you create a comprehensive marketing strategy to help you sell your products and services.
SEO and Website Content:
Content is the real SEO. Web Design is important as far as the look and feel of your website is concerned, but it is the content that can make or break your business on the web. You will not get listed higher in the search engines just because you have a better looking website than your competition.
It is the content that the search engines analyze to determine the relevance of your pages for the keywords you want to target. It is great original content that people link to, which raises your link popularity. But most importantly, the content on your web pages is what will or will not convince your potential customers to buy your products and/or services.
Online marketing connects organizations with qualified potential customers and takes business development to a much higher level than traditional marketing/advertising.
Email marketing is directly marketing a commercial message to a group of people using email. In its broadest sense, every email sent to a potential or current customer could be considered email marketing. It usually involves using email to send ads, request business, or solicit sales or donations, and is meant to build loyalty, trust, or brand awareness. Email marketing can be done to either sold lists or a current customer database. Broadly, the term is usually used to refer to sending email messages with the purpose of enhancing the relationship of a merchant with its current or previous customers, to encourage customer loyalty and repeat business, acquiring new customers or convincing current customers to purchase something immediately, and adding advertisements to email messages sent by other companies to their customers.
Online marketing synergitically combines the Internet’s creative and technical tools, including design, development, sales and advertising, while focusing on the following primary business models:
- Lead-based websites
- Affiliate Marketing
- Local Search
- Global Search
- Search Research
Online marketing has several advantages, including:
Multiple options: Advertising tools include pay-per-click advertising, email marketing and local search integration (like Google Maps).
Low costs: Large audiences are reachable at a fraction of traditional advertising budgets, allowing businesses to create appealing consumer ads.
Flexibility and convenience: Consumers may research and purchase products and services at their leisure.
Demographic targeting: Consumers can be demographically targeted much more effectively in an online rather than an offline process.
Analytics: Efficient statistical results are facilitated without extra costs.
The main limitation of online marketing is where goods are being sold, the lack of tangibility means that consumers are unable to try out, or try on items they might wish to purchase. Generous return policies are the main way to circumvent such buyer apprehension.
Online marketing has outsold traditional advertising in recent years and continues to be a high-growth industry.